Crystal Hues Sponsors Samvād 2024, Leading Language Event in South Asia on Localization, Translation, AI
October
7, 2024 - Crystal Hues Limited (CHL) participated in Samvād
2024, the largest language industry international conference in South Asia.
The conference saw industry leaders discuss the future of AI, localization,
and global content. The annual conference, organized by CITLoB
(Confederation of Interpreting, Translation, and Localisation Businesses),
took place on September 30, 2024, featuring comprehensive discussions on
the evolving landscape of language services in South Asia and beyond.
The event opened with an impactful
keynote on "Storytellers of today and of tomorrow" delivered
by Robert Martin from Magic Beans Agency and delved on how Indian language
industry can thrive in the global content revolution. This set the tone for a
day filled with innovative discussions and forward-thinking presentations.
A standout session "Leveraging AI
in Global Marketing" by the leaders of language industry associations
from across the world examined how Language Service Providers (LSPs) can
enhance their positioning in an AI-driven market.
Sudheen M, the
President of CITLoB and Co-founder of Crystal Hues,
highlighted the significance of the conference "Samvād 2024
successfully brought together innovators in our industry. The discussions on
AI, particularly in Indic languages, have helped push the boundaries of
technology-driven localization."
The conference featured several
groundbreaking sessions addressing crucial industry topics. The panel on "AI
in Indic Languages" explored the untapped potential in South Asia,
while "The Language of E-Commerce" session examined the
intersection of technology, innovation, and linguistic challenges in online
retail. The "AI-Based Content Localization" presentation
demonstrated how AI complements human expertise in content localization.
Another significant discussion focused on
"LION in South Asia," providing valuable insights on
technology adoption in South Asian languages. The session highlighted
recent innovations and addressed challenges in implementing language technology
across the region's diverse linguistic landscape.
The event also covered entrepreneurial
strategies for freelance translators, the future of translation automation,
and global perspectives on AI in language localization. These sessions provided
attendees with comprehensive insights into the current state and future
directions of the language industry.
Crystal Hue's
team actively participated in Samvād 2024, engaging in discussions about
the latest innovations in AI-driven translation and localization.
"Samvād proved to be crucial
for understanding the future trajectory of our industry," reflected Anirud
Mukola, VP at Crystal Hues. He further added, "As leaders in
tech-driven localization, we gained valuable insights that will help shape the
future of language services in South Asia and globally."
The conference concluded with the CITLoB
Awards ceremony, recognizing excellence and innovation in the language
industry, and celebrating individuals and organizations who have made
significant contributions to advancing language services.
About
Crystal Hues:
Crystal Hues Limited is uniquely positioned as
the ideal communications partner providing complete communication life-cycle
services through its five specialized verticals namely CHL Localization focused
on translation and localization, CHL Worldwide focused on integrated
advertising, CHL Digital focused on digital marketing, CHL SofTech focused on
building technology solutions and CHLEAR focused on delivering integrated
business solutions. The procedures and systems practiced by Crystal Hues
Limited are ISO 17100, ISO 18587, ISO 9001 and ISO 27001 certified and works
with more than 5,000 clients, including large multinational companies, small
and medium enterprises, and government establishments
For more information, visit www.crystalhues.com