Know about the advantages of brochures in marketing
The marketing landscape has rapidly evolved. Modern times have witnessed a considerable shift from printed advertisements to digital platforms. However, brochures and pamphlets cannot be dismissed as a thing of the past just yet. Many companies still continue to use brochures as an integral part of their marketing campaign. Brochures tend to give the consumer an impression of reliability and make them feel that your company produces quality products. Hence brochure designing in India is a widely popular profession even today.
In this article, we shall discuss the various advantages of using brochures in marketing.
Compact:
Brochures are extremely compact. A company can squeeze in an entire marketing strategy into a few pages that fit in the palm of one’s hand.
Ease of distribution:
The distribution of brochures is easy and extremely fast. One can hand over brochures face-to-face or simply insert them within a package or book. It ensures that it reaches the intended consumer. Brochures are easy to carry. You can carry them with you at all times. This way, you can hand it over to a prospective client as and when you find the opportunity.
Extremely affordable:
The cost of a brochure is usually determined by the resources that have been used in designing and printing it. If you are a tech-savvy person, have access to the software needed for designing the brochure, and possess a creative bend of mind, then you can easily save a lot of cost by designing your own brochure. Those who are not that gifted, or lack the time for all this work, may opt for outsourcing these services to designers.
Also, the material used for printing also determines the cost. The quality of paper used may lead to variation in the cost of printing.
However, all things considered, designing and printing brochures often proves to be more cost-effective than other forms of marketing, especially if they are printed in bulk.
Eye-catching:
A good brochure should be eye-catching. It should be designed in such a manner that grabs a person’s attention the moment he lays eyes on it. A creative design can get a person to delve further and keep on reading the brochure with eagerness. Some tips may be followed in order to ensure that your audience keeps reading the brochure till the end.
Using short, crisp sentences and phrases–One must use short and to-the-point phrases in a brochure. A lengthy sentence looks boring to the reader and would eventually cause him to lose interest.
So do not use a sentence like “We sell high-end sofas at our showroom at up to 50% discounted price”. It would be better to use a phrase such as “Hurry!! High-end sofas at up to 50% off!!” This would ensure that one look at the brochure gets your point across to the reader.
Usage of bullet points–Usage of bullet points makes the content look structured and defined. Human eyes are trained to scan for essential information within a given paragraph. If bullet points are used for each relevant piece of information, then the reader is able to quickly extract the gist without having to painstaking read through an entire passage.
List benefits of using your product –
The chief intention behind any sort of marketing is to boost sales, thus increasing profits. Hence you should mention why your product is superior to others in the market. You should be to-the-point in doing so.
Use of graphics:
Any information is better absorbed if it is displayed in an audio-visual form. Hence the usage of graphs and charts tends to create a bigger impression upon the audience than simple text. Therefore it is advisable to use graphs and pictures in your brochure to back up your claims.
A lasting impression:
A brochure gives you the opportunity to reinforce and reiterate your point. For example, you have presented your proposal to your client in a sales meeting. After wrapping up, you can simply hand over a brochure to all members present at the meeting. Here, the brochure does the job of underlining the points that you have put forth in your presentation.
An efficient marketing tool:
A lot of information can be added to your brochure. You can add relevant business data to the brochure. Some vital things that shall enhance your brochure include:
Summary of the company
Contact information of the company, including names and e-mail addresses of the directors
The logo of your company
The products that you manufacture or the services that you provide
The Unique Selling Point (USP) of your product
Graphical comparison of your products with others found in the market
The advantages of choosing your company over others
Latest deals and ongoing festive offers
Any other points that may boost your sales
Easy referral:
It is often said that referral is the best form of advertising that a company can opt for. Brochures act as a simplified form of referral. Brochures can be passed on from one person to another easily. Thus the reach of your advertisement increases.
Coupons along with brochures:
A new marketing strategy that is being adopted lately involves the inclusion of a coupon within a sales brochure. Once a consumer receives a brochure and goes through it, he finds a coupon inside. The coupon is redeemable at the concerned store, thus entitling the person producing the coupon to a special discount. This has proved to be a highly effective marketing strategy and has been proven to increase sales. After all, who doesn’t like a discount on their purchases?
Personalization:
Public speakers often grab the attention of the audience by speaking to one person within the crowd. This way, they are able to connect with the audience on a more personal level and consequently are able to convey their speech more effectively.
Brochures sometimes use a similar technique. As a person reads the brochure of a company, you essentially have one-to-one communication with that person. Brochures can be designed to convey information in a manner that speaks to a consumer on a personal level.
It is due to the above-mentioned reasons that brochure designing in India is a widely preferred field of work and shall continue to remain so for the years to come.
