Benefits of Content Marketing for Your Business

If you think content marketing is a fad, then you are losing out big on the digital marketing front.

Content marketing is an essential part of digital marketing. If you have not invested in content marketing yet, this article will enlighten you on the benefits of content marketing.

When you have quality content on your website, Google and other search engines index them and rank your site higher. This doesn’t mean you need to create loads of quality content. If you can create enough quality content on some of your web pages, search engines consider your site as genuine and rank it higher, which brings more visibility to your website.

As you gain more visibility through quality content, your web traffic will increase. For one, there will be an increase in organic search traffic. But, with content marketing, you can increase visitors to your site further through referral traffic. When you guest post content on authoritative websites, the links you place in the content directs the readers to your site. This is referral traffic.

It is the general tendency of people to click on the links when they find your content interesting. Thus, through content marketing, you can increase your web traffic.

The primary objective of your content is to engage, inform, and bring value to your readers. Once you take care of these things, you can pitch about your products or services to convert a reader into your customer.

Statistics show that with content marketing, there is a 72% increase in lead generation. And the customer return rate due to content marketing is 60%. Adopting content marketing is thus a necessity in this digitised world.

When a reader finds your content interesting, they build an impression upon your site. Quality content that is informative, enlightening, and entertaining makes a reader think high of your brand. Consistency in providing such content will generate brand authority, and people tend to associate your brand with quality. Content marketing thus helps in building your brand reputation.

Social media gives exposure to your content. If you can provide quality content consistently, people will share your content, and you will gain more readers. This means you can attract more prospects as social shares increase.

Content marketing is not restricted to these benefits. It has many other benefits. For any business, the ultimate aim of content marketing is to increase sales and brand reputation. The marketing mode is also cheap and has a proven record of delivering a high Return on Investment (ROI).